Our latest insights
November 12, 2023 - Value chain analysis is a strategic tool that disaggregates a company into its strategically relevant activities. Value chain analysis helps firms identify competitive advantages and disadvantages.
October 16, 2023 - To keep competitive advantage over rivals, companies need to constantly reinforce their strategy. This requires maintaining fit across activities and enforcing necessary trade-offs.
September 10, 2023 - What sets a company apart, allowing it to consistently outperform its industry peers? The answer lies in competitive advantage.
August 15, 2023 - The rapid emergence of artificial intelligence (AI) capabilities like machine learning and natural language processing is fundamentally transforming business strategy and competition.
July 19, 2023 - This article will explore what positioning is, why it matters, how to develop a positioning strategy, and how to bring that strategy to life across your business.
Disrupting the search landscape: Will search-augmented Generative-AI models reshape the future of SEO?
February 13, 2023 - Will the emergence of large language models bring about a significant impact on Search Engine Optimization (SEO)?