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How to carry out value chain analysis in six essential steps

Highlights

How to carry out value chain analysis in six essential steps

November 12, 2023 - Value chain analysis is a strategic tool that disaggregates a company into its strategically relevant activities. Value chain analysis helps firms identify competitive advantages and disadvantages.

Sustaining Competitive Advantage with value chain strategic fit and tradeoffs

Brief

Sustaining Competitive Advantage with value chain strategic fit and tradeoffs

October 16, 2023 - To keep competitive advantage over rivals, companies need to constantly reinforce their strategy. This requires maintaining fit across activities and enforcing necessary trade-offs.

Master Competitive Advantage:

Article

Master Competitive Advantage: The ultimate Strategy guide

September 10, 2023 - What sets a company apart, allowing it to consistently outperform its industry peers? The answer lies in competitive advantage.

Competing in the age of AI:

Article

Competing in the age of AI: Rethinking competitive strategy

August 15, 2023 - The rapid emergence of artificial intelligence (AI) capabilities like machine learning and natural language processing is fundamentally transforming business strategy and competition.

Forget Features: How to communicate real value through brand positioning

Article

Forget Features: How to communicate real value through brand positioning

July 19, 2023 - This article will explore what positioning is, why it matters, how to develop a positioning strategy, and how to bring that strategy to life across your business.

Disrupting the search landscape: Will search-augmented Generative-AI models reshape the future of SEO?

Article

Disrupting the search landscape: Will search-augmented Generative-AI models reshape the future of SEO?

February 13, 2023 - Will the emergence of large language models bring about a significant impact on Search Engine Optimization (SEO)?